Branding |  SaaS Marketing  |  Product Positioning

“Let’s Make Healthy Happen” is the fresh, feel-good, body positive platform that's helping millions of real people facing real obstacles get to a healthier place – however they define that.
 

The effort reflects the evolved positioning we helped Anytime develop—offering coaching and group workouts in an open, inclusive environment—with a look, feel, tone and tagline that underscores togetherness. All set to an anthemic hit track from Lizzo (before the album went Platinum).

A brand anthem video heralded the new ethos at the internal launch, gaining buy-in from thousands of franchisees around the country. We followed that up with a national campaign, iterations of which are still in market more than two years post-launch.