I partner with brands, PE firms, and agencies to tell the right stories, to the right people, at the right time. At the brand-level or product-level, I'm here to help you position your business and offering in the right context, so you become incredibly easy to love.
What I do.
Brand + Product
Positioning
Carve out a differentiated position and align stakeholders around what makes your offering(s) uniquely valuable and to whom.
Go-To-Market
Strategy + Launch
Define your market, audience, and messaging, build the marketing plan, content, and enablement materials to launch, and optimize for success.
Portfolio Strategy
Brand + Product
Identify a clear role and relationship between each element in your portfolio to optimize brand equity, improve navigation, and clarify your value story.
Company + Product
Naming
Develop company and product names primed for great branding. Make naming less subjective and earn buy-in from key stakeholders with a tested process.
Leadership
Fractional + Interim
Enlist a proven leader to help you navigate change. I'm available for extended engagements with agencies and brands.
Inflection points are my sweet spot.
If there's one universal truth in marketing, it's that change = pain. Whether you're scaling, pivoting, merging, acquiring, innovating, or exiting—major business inflection points translate to major brand challenges. That's where I come in: to help you not just navigate the change, but capitalize on it.
M&A
M&A is the growth engine that powers many industries, but that doesn't make it easy to navigate. I'll help you strategically reconcile your brand and portfolio to optimize equity, align brands around key customer segments, and drive clarity for all.
Disruption
Whether your category is being disrupted by a new entrant or by an entirely new category, I'll help you position your brand and products in the right context to make them stand out from the crowd.
Expansion
What got you here, won't get you there. I'll help you audit and build on your past success, while bringing fresh eyes to take on new categories and reach new audiences, so you can capitalize on the opportunities ahead.
Innovation
Innovation drives growth, but it can also sow confusion. I'll help you approach innovation in a way that reinforces and expands your brand, instead of diluting it.
Agencies
With 15 years of agency experience, I can plug-in quickly and be useful across a variety of projects, as both a discipline expert and team leader. I'm an especially good fit when:
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You need specific expertise in branding for technology and/or private equity owned companies
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You have a new business opportunity that could use extra strategic and/or creative muscle
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You need an experienced, multi-disciplinary agency leader for a fractional engagement
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You have a client with a brand architecture / portfolio strategy challenge
Brands
I partner with B2B and B2C brands across industries, regions, and sizes—from challengers to category leaders, CPG to SaaS.
Consider engaging me when:​​​
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You need an experienced cross-functional leader for a fractional engagement or a rebrand​
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You have an acute marketing challenge that needs an external perspective ​
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Your portfolio has grown and/or changed in a way that requires you to rethink its organization
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You want help aligning your brand and product marketing efforts
PE Firms
I've worked with over a dozen private equity firms to address unique brand and marketing challenges across their portfolios. Reach out when:
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You have a portfolio company that needs to be repositioned or rebranded
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You need an experienced, cross-functional leader for a fractional marketing engagement
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Your newly merged or carved-out company has a brand architecture / portfolio strategy challenge
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You need support for a product-focused project (product positioning, naming, launch, etc.)
Let's work together.
