Reached nearly 6 million people with multiple messages

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Delivered more than 33MM impressions (4x more than we originally estimated!)

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Built out a store list of nearly 4K addresses that enabled us to target 2x more retailers than we had originally planned on supporting

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Created 640 paid social ads to test new content strategies and gain valuable insights

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Received nearly 60K engagements on paid social alone

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Cost per engagement (CPC - all) on paid social was $0.39 less than average*