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Branding | SaaS Marketing | Product Positioning
CARMEX ACADEMY
As part of the Carmex and LebronJames.com relationship and celebration of the 75th anniversary of Carmex, we had access to Lebron James’ 16 Million social media followers. Faced with a short timeline and the need to develop content that was compelling for James' audience, we created The Carmex Half-Court Academy. The 3 episode mini-series pushed viewers to the contest entry and created a humorous connection between James and his favorite lip balm brand.
The Carmex Half-Court Academy: Episode One
Some people think that making a half-court shot is just dumb luck. Those people are wrong. Sinking the perfect half-court shot is an art that takes time, patience, and expert guidance to master. Lucky for you, the Carmex Half-Court Academy is here to unleash the half-court hero in you. Are you ready for your chance at glory?
The Carmex Half-Court Academy: Episode Two
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