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CARMEX MOISTURE PLUS
Product Launch + Digital Content
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Are you chic? Adventurous? Fab? or Whimsical? 
Carmex Moisture Plus Limited Edition Collection launched the iconic Carmex brand into a new frontier: fashion-forward beauty products aimed at young women, with new, on-trend designs released quarterly. The initial launch kicked-off with an online quiz, inviting participants to discover their Moisture Plus personality. 
The Moisture Plus Collection has been refreshed with new personalities and designs quarterly since its launch in 2013. It continues to draw significant sales for lip balm brand.
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