Background

Cargill's Digital Business Studio wanted to make a big, effective splash with Hot Take, their first venture to cycle through and graduate from their studio. Hot Take needed to set the stage for how a 150-year-old food company can build future-first SaaS solutions.

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Challenge 

How can we turn traditional market insights on its head to help innovation teams build, test, validate, and market their ideas?

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Work

We ran thoughtful go-to-market sprints to create, validate, and scale a B2B2C food insights brand. Positioned between scrappy, DIY research, and expensive, boutique solutions, we built Hot Take’s inviting brand and engaging content strategy around the benefits of a “goldilocks” approach.

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Hot Take was one of a number of ventures that came out of the Cargill Digital Business Studio. I was on a staff-augmented team that operated as the internal marketing team as the studio was scaling. I acted as the Fractional Marketing Lead on Hot Take as we built the brand, and ultimately recruited and hired the permanent Marketing Lead. 

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*The Hot Take brand identity was created in collaboration with Stacia Service

Consumer Insights Technology