NONNI'S COOKIE BITES

PRODUCT LAUNCH & SOCIAL MEDIA CAMPAIGN

Nonni’s Foods, the leading biscotti baker for big-box retailers, was looking to launch something a bit more indulgent and a lot more decadent. Enter Nonni’s Cookie Bites. A crunchy, chocolate-covered cookie that packs a delicious punch. Our challenge: in a category as crowded as specialty cookies, how do we entice people to try a tasty new treat instead of their go-to favorite? Our solution was a campaign that captures the delightfully addictive joy that comes with eating these cookies—summed up by the campaign themeline, “Must. Have. Bites.”

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The highly targeted social campaign aligned specific retailers and specific, seasonal messaging with quirky, eye-catching creative to communicate a mesmerizing sense of appetite appeal and urgency to seek out Nonni’s Cookie Bites in the cookie aisle. Now!