Stratasys

BRAND DEVELOPMENT

Headquartered dually in Eden Prairie, MN and Rehovot, Israel, Stratasys is the global leader in innovative 3D printing and additive manufacturing solutions. Their groundbreaking technology empowers individuals and organizations across industries to transform the way they imagine, design and make things. The problem was—they were acting like company that sold printers.

Through an intensive, year-long brand positioning, architecture, ethos and identity overhaul, we rebuilt the Stratasys brand framework to turn them from an unassuming B2B printer sales company into a truly inspired—and inspiring—innovation company poised to transform the manufacturing industry forever.

BRAND FRAMEWORK & GUIDELINES

Brand Story

Brand Purpose

Brand Narrative

Brand Story

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"SHAPING THINGS" CAMPAIGN

M&A CAMPAIGN

When Stratasys combined the country's three largest 3D service companies to form Stratasys Direct Manufacturing, they needed a compelling way to introduce the new brand and tell the customer benefit story. "Stratasys Together" introduces the new company by sharing powerful case studies that highlight their vast product offering and dramatically shift the brand story. In the past, the service bureaus had cast themselves as nothing more than parts producers. For the new campaign, we told the stories in a way that recast the service bureau as a true partner that empowered their customers with advanced technology and innovative solutions.