Branding |  SaaS Marketing  |  Product Positioning

Honeywell, the reigning champ of the thermostat category since its invention, introduced an innovative—and stylish—new product to compete with The Nest and signal their official entrance into the home automation market. To take back market share, The Lyric had to play in the consumer sphere, with a voice, look and digital experience that spoke to a new generation of homeowners.